# Custom CRM Software Development Source: - TR version: - RU version: - UZ version: > We bring your sales, quotations, customer tracking, and team task workflows together in a single panel. By building a modular and scalable CRM infrastructure tailored to your business model, we reduce manual workload and increase reporting and decision-making speed. A **custom CRM** is software that brings sales, quotes, customer follow-up and team tasks into one panel, built around your workflow instead of forcing your process into an off-the-shelf package. Moserra develops modular, scalable CRM systems in Go and PHP and connects them to ad platforms, the WhatsApp Business API and your ERP. ## Who is it for? - Sales teams that receive leads from several channels (Meta ads, web forms, WhatsApp, phone) and track them in spreadsheets - Companies that cannot model their workflow in packaged CRMs or are tired of per-seat licence costs - Organisations that need different permissions per branch, region or team ## What problems does it solve? - Leads answered too late, or the same lead called by two agents - No visibility into where the sales funnel loses customers - Reports prepared by hand every week - Customer history scattered across email, WhatsApp and spreadsheets ## What we build - **Lead capture and automatic distribution:** pool system, fair assignment, hot/cold/converted status tracking - **Sales funnel, quotes and tasks:** every stage has an owner and a visible duration - **Role- and branch-based permissions:** each team sees only its own data, management sees everything combined - **Real-time dashboard and reports:** by campaign, agent and conversion, exportable - **Integrations:** WhatsApp Business API, Meta Ads, Google Ads, TikTok, ERP and accounting systems ## Process and timeline Discovery and analysis, screen prototypes, weekly development sprints, testing and launch. A first working version is typically live on a client-accessible staging environment **within one week**, then extended sprint by sprint. ## How is pricing determined? Pricing depends on the number of modules, the complexity of integrations, the architecture (monolith or microservices) and the ownership model (standard licence or full source-code transfer). There are no per-seat monthly fees. ## An example from production Datapa, the lead CRM we built for health-tourism organisations, runs on the clients' own servers and has managed **more than 120,000 patient leads** to date. ## Frequently asked questions **Why a custom CRM instead of an off-the-shelf one?** The software fits your process, not the other way round. You pay no per-seat licence and, depending on the agreement, you own the source code, so the CRM becomes a lasting asset rather than a subscription. **When is the first working version ready?** Typically within one week, on a staging environment you can access. New modules are then added in weekly sprints and you see a working build at the end of each one. **How many users can it handle?** Go-based services and a horizontally scalable architecture are designed for thousands of concurrent users and high-volume lead traffic. **Will it integrate with our existing systems?** Yes. The WhatsApp Business API, Meta, Google and TikTok lead forms, ERP and accounting software are connected through REST APIs or webhooks; systems without an API are integrated with browser automation.