# WhatsApp API Integration and Automation Source: - TR version: - RU version: - UZ version: > We automate quotation, order status, appointment, and informational messages through WhatsApp Business API. With this structure integrated into your CRM and web systems, we speed up customer communication, increase conversion rates, and reduce operational errors. The **WhatsApp Business API** (WhatsApp Cloud API) lets businesses send approved template messages, automate replies and run multi-agent conversations on Meta's official infrastructure. Moserra connects the API to your CRM and web systems to automate quotes, order status, appointment and notification messages. ## Who is it for? - Clinics, health-tourism organisations, e-commerce and service businesses that receive hundreds of WhatsApp messages a day - Sales teams that want to send the first message to an ad lead within seconds - Teams where several agents need to share one business number ## What we build - Connecting Meta Business and WhatsApp accounts, approved template management - A multi-user chat panel with image, video and file support - An instant automatic greeting for every new lead - Template automations triggered by sales stage, and bulk sending to lists - Sent, read and replied statuses written back to the CRM - Go-based webhook and sending services for high volume ## Timeline The core integration (account connection, templates, automatic greeting and CRM logging) is typically working **within one week**. The chat panel and campaign automations follow in the next sprints. ## Why the official API? Unofficial WhatsApp tools put the number at risk of being banned and cannot report message status reliably. With the official Business API, messages are sent with Meta-approved templates and the user's consent, and delivery and read receipts flow back into your system. ## Frequently asked questions **Will our number get banned?** With the official Business API, messages go out with Meta-approved templates and user consent, which removes the main cause of bans seen with unofficial tools. Unsolicited sending and low-quality templates can still lead to restrictions, so we set up consent and template rules together during onboarding. **Is there a per-message fee?** WhatsApp's own pricing applies separately and is paid directly to Meta. Our fee covers development and integration. **Can it connect to our existing CRM?** Yes. It connects to your current CRM, e-commerce platform or custom software through REST APIs or webhooks. **Can several agents use the same number?** Yes. In the multi-user chat panel conversations are assigned to agents; each agent sees their own chats and management can monitor all of them.