The WhatsApp Business API (WhatsApp Cloud API) lets businesses send approved template messages, automate replies and run multi-agent conversations on Meta's official infrastructure. Moserra connects the API to your CRM and web systems to automate quotes, order status, appointment and notification messages.
Who is it for?
- Clinics, health-tourism organisations, e-commerce and service businesses that receive hundreds of WhatsApp messages a day
- Sales teams that want to send the first message to an ad lead within seconds
- Teams where several agents need to share one business number
What we build
- Connecting Meta Business and WhatsApp accounts, approved template management
- A multi-user chat panel with image, video and file support
- An instant automatic greeting for every new lead
- Template automations triggered by sales stage, and bulk sending to lists
- Sent, read and replied statuses written back to the CRM
- Go-based webhook and sending services for high volume
Timeline
The core integration (account connection, templates, automatic greeting and CRM logging) is typically working within one week. The chat panel and campaign automations follow in the next sprints.
Why the official API?
Unofficial WhatsApp tools put the number at risk of being banned and cannot report message status reliably. With the official Business API, messages are sent with Meta-approved templates and the user's consent, and delivery and read receipts flow back into your system.
